Sometimes it feels like running a small business is taking two steps forward and one step back. It pays to network with other business owners and seek out those best practices that have helped others succeed. Here are 5 actionable tips to help small business entrepreneurs take the next step in building their empires.
1. Blog to Your Target Audience
The first rule of writing is to know your audience. Each blog post should address and solve a problem your target audience needs solved. OttawaLogistics.com, a company that provides MLM and direct selling fulfillment, provides an excellent example of writing to a specific audience. Each blog post addresses a specific need in the logistics and fulfillment industry and attracts the exact client they are looking for.
2. Provide Value
The primary purpose of a business blog is to provide value and build your brand. By providing value with your blog, you become the likeable authority–someone people want to buy from. Avoid the sales pitch. CIO Digital Magazine warns, “Hard sales pitches are a surefire way to ensure a high bounce rate and encourage visitors to look elsewhere.”
3. Use Analytics
Once you build a steady stream of blog visitors, you’re going to want to know who’s visiting and what they’re doing once they get there. Sites such as Sales Fusion help businesses track incoming traffic, uncover unknown visitors, capture real-time data, track results, and more.
4. Blog Consistently
Potential customers are watching. They want to know how reliable you are. Businesses that provide quality content regularly and consistently demonstrate to potential customers that they are reliable and trustworthy. Always remember: Your blog is building your brand–good or bad.
5. Use Social Media
If your blog provides value then you should share it on social media. You don’t need to be an expert on social media in order to use it, thankfully. Companies such as Bronx window cleaning company Servco use Facebook updates to connect with customers and provide value to their target audience.